Last updated on: April 12, 2026

We have built 16 Capabilities to give you clear, actionable insights into your unique strengths and purpose in an AI-powered world — not to collect or sell your data.

This policy explains exactly what information we collect, why we need it, and how you stay in control. We've kept it straightforward, jargon-free, and focused on what matters to you: your capability results, your growth roadmap, and your privacy.

Key Things We Want You to Know Upfront

• We never sell your personal data. That is the complete opposite of our core mission. We will never, ever do this.
• You decide what you share. You can take the assessment anonymously or under a pseudonym if you prefer.
• Your assessment answers help us show you your exact capability archetype (Role Focus + Role Function) and how it can be personalised in ways to help you level up from Novice to Expert.
• We only use aggregated, anonymised data to improve the framework for everyone.
• You can delete your account and data anytime.

If you have questions, just email us at privacy@16capabilities.com or support@perfectit.group.

1. What information do we collect?

Information you give us

• Account & contact details — name, email address, and any profile information you add when you create an account or request results.
• Assessment responses — your answers to the 16 Capabilities questions. These let us calculate your Role Focus (Champions, Builders, Defenders, or Operators) and Role Function (Implementer, Coordinator, Innovator, or Leader) so we can deliver your archetype and growth recommendations.
• Messages & feedback — anything you send us through contact forms, support chats, or community features.
• Payment details — if you ever upgrade to premium features or team reports, we collect only what's needed to process the transaction (we use secure third-party providers and never store card numbers ourselves).

Information we collect automatically

When you visit 16capabilities.com we receive standard technical information such as:

• IP address, browser type, device details, operating system, and pages visited.
• "Cookie" information and usage data (how long you spend on the assessment, which results page you viewed, etc.).

Our website may include public blogs or community areas. Anything you post there is visible to others and is not covered by the same protections as your private account data.

2. How do we use your information?

We use your data only to:

• Deliver your 16 Capabilities results, personalised growth roadmap, and AI-Human collaboration tips.
• Let you save progress, revisit results, and track improvement over time (capabilities are built with effort — we want to help you see that progress).
• Send you account-related messages (e.g., password reset) or, if you opt in, occasional newsletters about new features or capability insights.
• Improve the assessment and framework — your anonymised, aggregated responses help us refine questions and make the tool more accurate for everyone.
• Understand how people use the site so we can make it faster, more helpful, and more engaging.
• Keep the platform secure and prevent fraud.

We never use your individual answers for automated decisions that could affect you legally or significantly, and we do not engage in profiling beyond delivering your own capability insights.

Legal basis (UK GDPR)

We rely on:

• (a) Your consent (which you can withdraw anytime), and
• (b) Legitimate interests — running the service, improving it, and protecting it for all users.

We have a legitimate interest in using your information in these ways. This lets us make our services and content as relevant and helpful to you as possible, while we maintain our relationship with you by continually improving the website and services and keeping everything secure for all users.

3. Do we share your information?

We do not sell your data.

We may share it only in these limited situations:

• With trusted service providers who help us run the site (hosting, analytics, email delivery, payment processing). They are contractually required to keep your data secure and use it only for the purposes we specify.
• In aggregated, anonymised form for research or to show organisations how capability distributions work across teams (no individual can be identified).
• If you explicitly ask us to (e.g., sharing team results with your organisation after you've given consent).
• When required by law or to protect the rights, property, or safety of Perfectit Group Ltd, our users, or the public.

4. Cookies and similar technologies

We use cookies to remember your login, store your test progress, and analyse site usage (via Google Analytics and similar tools).

You can control cookies through your browser settings. Blocking them may stop you from completing or saving the assessment, but you can still browse most of the site.

We do not use cookies for cross-site advertising.

5. How long do we keep your information?

• Assessment results and account data — we keep them for as long as your account is active or as long as you participate in any related programmes.
• After 12 months of inactivity we will securely delete or anonymise your personal records.
• Aggregated, anonymised data may be kept longer to help us continuously improve the 16 Capabilities framework.

Your information is stored securely with industry-standard encryption and access controls.

6. Your data protection rights

Under UK GDPR you have the right to:

• Access — ask for a copy of the personal data we hold about you.
• Rectification — correct any inaccurate or incomplete information.
• Erasure — request deletion of your data (subject to legal obligations).
• Restriction or objection to processing.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time.

You can exercise these rights free of charge. We will respond within one month. Simply email privacy@16capabilities.com or support@perfectit.group.

7. Children's data

Our services are not directed at children under 16. We do not knowingly collect data from children. If we become aware that we have done so, we will delete it promptly.

8. Changes to this policy

We may update this policy from time to time. We will post the new version here with an updated "Last modified" date. We encourage you to check back occasionally.

9. Contact us & complaints

Data Controller

Perfectit Group Ltd
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Privacy questions

privacy@16capabilities.com or support@perfectit.group

If you are unhappy with how we have handled your data, you can also complain to the UK Information Commissioner's Office (ICO):

• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
• Helpline: 0303 123 1113
• Website: ico.org.uk

Thank you for trusting us with your capability journey. We're genuinely excited to help you discover and grow the unique way you contribute — in work, in teams, and alongside AI.

— The 16 Capabilities team at Perfectit Group Ltd