Archetypes
CapabilitiesFrameworkGrowth LevelsFAQ
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Capability archetypes

Explore the 16 capability archetypes

Each archetype blends role focus (why the work exists) with role function (how the work shows up).

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ChampionBuilderDefenderOperator

Champion

Drives expansion and momentum.

Champion Implementer
Champion - Implementer

Moves growth initiatives forward through direct execution. Turns strategy into measurable market progress.

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Champion Coordinator
Champion - Coordinator

Aligns teams to deliver growth plans with clarity. Keeps stakeholders connected and timelines on track.

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Champion Innovator
Champion - Innovator

Experiments to open new growth paths and revenue opportunities. Tests bold ideas quickly and scales what works.

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Champion Leader
Champion - Leader

Sets the growth narrative and mobilizes teams around it. Builds momentum by connecting vision to action.

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Builder

Creates new offerings and capabilities.

Builder Implementer
Builder - Implementer

Builds and ships with speed and focus. Delivers working solutions that move the product forward.

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Builder Coordinator
Builder - Coordinator

Connects people and process to deliver builds on time. Keeps dependencies clear and handoffs smooth.

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Builder Innovator
Builder - Innovator

Designs new solutions and prototypes that push capabilities forward. Explores emerging tools and approaches.

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Builder Leader
Builder - Leader

Guides what gets built and why. Sets technical direction and prioritizes high-impact deliverables.

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Defender

Protects the business from risk.

Defender Implementer
Defender - Implementer

Executes safeguards, audits, and incident responses to reduce risk. Keeps critical systems stable and compliant.

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Defender Coordinator
Defender - Coordinator

Aligns controls, policies, and teams so compliance stays consistent. Keeps risk handoffs clear and timely.

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Defender Innovator
Defender - Innovator

Designs new defenses, tools, and monitoring approaches to protect critical assets. Anticipates emerging threats without slowing the business.

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Defender Leader
Defender - Leader

Sets the risk posture, priorities, and protection culture. Balances resilience, compliance, and strategic growth.

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Operator

Keeps operations consistent and efficient.

Operator Implementer
Operator - Implementer

Runs core workflows and keeps daily operations reliable. Spots breakdowns early and restores steady service.

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Operator Coordinator
Operator - Coordinator

Aligns handoffs, schedules, and dependencies across teams. Keeps operations consistent as scale increases.

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Operator Innovator
Operator - Innovator

Improves systems and efficiency with smarter processes and automation. Turns bottlenecks into repeatable wins.

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Operator Leader
Operator - Leader

Leads operational scale, reliability, and performance. Sets standards, metrics, and continuous-improvement cadence.

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